Emeraude supports brands across the full retail lifecycle, specializing in Walmart, Sam’s Club, and national grocery chains.
Led by Experience. Driven by Partnership.
President & Managing Partner Chase Priest brings a proven track record of navigating the world’s most complex retail environments, having successfully placed products in major national retailers across North America. His approach combines the analytical rigor of a top-tier consultancy with the agility of a startup founder, ensuring that every brand under his guidance is positioned not just for a launch, but for a legacy.
“In the beverage industry, a lot of people understand theory, but very few understand what it really takes to get products into retail and keep them there. Chase Priest is one of those people. He brings both strategic clarity and practical execution, and he’s been a meaningful partner as we’ve grown Scarlet Letter. Founders looking for someone who understands the realities of scaling a brand would benefit from working with him.”
Dr. Jesse Core
CEO, Scarlet Letter Beverage Co.
What Sets Us Apart
While many retail brokers are based in Northwest Arkansas, Emeraude differentiates itself through the depth of our founder-alignment and our operational approach.
Complete Retail Partnership. Customized for You.
We are a full-service retail partner, not just a sales team waiting for a turnkey pitch. While most brokers assume a product's packaging, pricing, and supply chain are fully formed, we act as an extension of your team to build those elements when they are missing. We believe in a true 'white glove' model, tailoring our expertise to meet our partners' exact needs.
International Market Access
Leveraging a global network and years of experience, Chase helps brands navigate the nuances of international retail standards, ensuring your product is compliant and competitive on a global stage.
1-on-1 Dedicated Guidance
We believe in high-touch partnership. Chase works directly with founders 1-on-1, ensuring that the person you strategize with is the same person executing your vision at the retailer level.
Strategic Institutional Knowledge
Benefit from deep-seated relationships and "insider" knowledge of retailer expectations. Chase provides the roadmap to avoid common pitfalls in supply chain, modular planning, and line reviews.
Brand Vision Meets Retail Execution
Data-Driven Precision
We use proprietary data and performance analysis tools to manage your business, identify growth gaps, and mitigate compliance risks (OTIF, SQEP, forecasting, and modular performance).
End-to-End Lifecycle Support
We support founders from early-stage concept and retail readiness through launch, scaling, and long-term account management.
Operational Depth
We provide hands-on support beyond the sales pitch, including product architecture, line extensions, packaging direction, and go-to-market strategy.
Private Label Expertise
Deep experience in private brand development, helping founders build and scale private label strategies alongside or independent of branded efforts.
Retailer Fluency
We help brands go beyond winning the line review to ensuring long-term success once placed on the shelf.
Retail Strategy Built to Win
For supplier teams needing a trusted local partner, we deliver the confidence and execution to thrive in today’s retail landscape by bringing insider experience, proven playbooks and a local presence that not only get you on shelf but keeps you growing for years to come.
Account
Leadership
Account Leadership
We manage the day to day with your retail partner end to end. From line reviews and item setup to modular execution and joint business planning, we ensure your brand has credible, consistent presence in front of your merchants.
Retail
Intelligence
Retail Intelligence
Utilizing systems such as Retail Link® and Luminate™, we turn raw data into insights. We reveal what drives sales, spotlight risks, and enable confident forecasting.
Replenishment &
Supply Performance
Replenishment &
Supply Performance
We protect your on-shelf availability with OTIF/SQEP expertise and provide root cause solutions that keep your products in stock and your buyers confident.
Brand Enablement
Brand Enablement
We make sure your brand shows up everywhere shoppers make decisions, from in store to online. With optimized product pages, enhanced content and Walmart Connect strategies, we integrate digital and physical touchpoints to drive conversion and sustained sales.
Product & Pricing Strategy
Product & Pricing Strategy
We position your products with authority, developing price/pack architecture, space recommendations, and promotional strategies that align with buyer expectations and shopper demand.
Capital &
Growth Partners
Capital & Growth Partners
When growth requires more than hustle, we deliver the capital access and board expertise to take you further. As a unique retail partner offering both execution and strategic fuel, we help unlock your next stage of expansion.
Account
Leadership
We manage the day to day with your retail partner end to end. From line reviews and item setup to modular execution and joint business planning, we ensure your brand has credible, consistent presence in front of your merchants.
Retail
Intelligence
Utilizing systems such as Retail Link® and Luminate™, we turn raw data into insights. We reveal what drives sales, spotlight risks, and enable confident forecasting.
Replenishment &
Supply Performance
We protect your on-shelf availability with OTIF/SQEP expertise and provide root cause solutions that keep your products in stock and your buyers confident.
Omnichannel
Presence
We make sure your brand shows up everywhere shoppers make decisions, from in store to online. With optimized product pages, enhanced content and Walmart Connect strategies, we integrate digital and physical touchpoints to drive conversion and sustained sales.
Category &
Assortment Strategy
We position your products with authority, developing price/pack architecture, space recommendations, and promotional strategies that align with buyer expectations and shopper demand.
Capital &
Growth Partners
When growth requires more than hustle, we deliver the capital access and board expertise to take you further. As a unique retail partner offering both execution and strategic fuel, we help unlock your next stage of expansion.
We help Better-For-You brands scale into mass retail, without compromising what makes them different.
Allergen-concious and functional formulas
Gluten Free, High Protein, Etc
Clean Label and Organic Positioning
Built for scale
Ingredient forward innovation
Covering emerging nutrition trends
We understand how to position and operationalize these products within Walmart and other mass retailers, where BFY claims must balance quality and price with supply chain discipline. BFY founders can feel confident that we know how to navigate their specific challenges at scale.
Many of our partners haven't yet built a full retail infrastructure. We fill that gap, helping develop the systems and strategies required to succeed under the weight of complex retailer expectations. We Focus on Better-For-You Brands That:
Emerging Brands
Emerging Brands
Founder-led companies preparing for their first entry into Walmart, Sam’s Club, or national grocery.
Scaling Brands
Scaling Brands
Early-stage national brands experiencing operational 'growing pains' post-launch.
Established Manufacturers
Established Manufacturers
Organizations seeking expansion, innovation, or improved retail execution.
Solve real consumer tension
Health & affordability. Clean ingredients & velocity.
Can scale inside mass retail
Not just thrive in specialty channels.
Are ready for operational discipline
Forecasting, margin structures, logistics strategy, and retail compliance.
5100 W. JB Hunt Drive, Suite 1020
Rogers, Arkansas 72758
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