Chase Priest brings more than 15 years of experience leading growth and innovation across the retail industry. At Emeraude Retail Partners, he helps brands navigate the complexities of retail and scale with confidence, from refining go-to market strategies to forging strategic customer relationships that drive long term success.

With experience in both internal retail and external CPG leadership, Chase has guided businesses at every stage of growth. He has shaped portfolios that grew to significant scale, introduced first to market brands, and advised founders on how to position their companies for long term success. This dual perspective gives him a rare ability to anticipate challenges, identify opportunities, and align strategies with execution in ways that resonate with both buyers and consumers.

Chase began his career inside the world’s largest retailer, where he gained firsthand insight into how merchants evaluate suppliers, build assortments, and manage categories. He later held sales leadership roles with a Fortune 100 global CPG company, where he introduced innovation, expanded into new categories, and delivered share growth in highly competitive segments. Most recently, he served with one of the nation’s largest privately held food manufacturers, where he led significant retail expansion through brand launches, innovation and business development across multiple retail channels. Having worked from both sides of the table, he understands the dynamics that drive decisions in the retail ecosystem and knows how to bridge supplier goals with retailer expectations.

At Emeraude, Chase leverages this experience to serve as a trusted partner to companies of all sizes. As an owner-operator, Chase is directly engaged with every client, ensuring they receive senior level expertise and proven experience. Emeraude is intentionally structured as a bespoke advisory firm, designed so clients work with senior leadership and receive the highest level of partnership in all facets. He works with emerging brands to translate vision into practical retail strategies that meet the scrutiny and pace of large scale customers, and with established companies to scale innovation, refine category strategies, and unlock new growth channels. This hands on approach, combined with his ability to operate across both entrepreneurial and enterprise environments, sets him apart as an advisor uniquely equipped to adapt to the needs of each client.

Throughout his career, Chase has been recognized for his ability to connect strategy with results. He has successfully launched dozens of new products into retail, combining market insights with strong relationships to deliver growth in competitive categories. Beyond sales and marketing expertise, he brings a disciplined approach to financial and operational planning, helping businesses not only get on the shelf but stay there profitably.

Chase’s work is defined by a strong commitment to partnership with clients and customers. He is known for his straightforward approach, his ability to simplify complexity, and his focus on aligning people and processes toward shared goals. These qualities have made him a trusted advisor to executives, founders, and investors who seek both clarity and results in the retail landscape.

As President and Managing Partner of Emeraude Retail Partners, Chase plays a central role in shaping the firm’s mission: to help companies not only sell products into retail, but also build brands that endure. His perspective is rooted in both retail and supplier leadership, which positions him uniquely to guide clients through growth, change, and opportunity in the dynamic world of retail.